Across the last eight years, there have been constant commentary about how the giving up control of our data and privacy would severely limit our autonomy. But the surge in the demand of popular web services has meant that this commentary has largely been ignored. The commentary is being taken seriously only now that the digital cloud services are starting to effect the labour market. The concept of the cloud means many things to many people. First, the concept refers software as a service. Second, the concept refers to a redundant network in which the data is abstracted in a layer above the hardware. Nobody really has a problem with the second idea. When the first and the second idea are combined to offer a cocktail of simplicity, accessibility and an absolute lack of control; trouble starts brewing. They are combined because the second idea outlined above is neither simple nor economical to setup independently. So commercial vendors worked on creating this infrastructure in the form of a service to make it appealing. The social network is a combination of multiple services that make unpaid labour done in the service of an invisible corporation a rather compelling act. The social network offers our own self back to us and makes us feel thankful and obligated. In another instance by the means of surplus speculative capital, the cloud compensates us for selling out labour at an unsustainable price. Most of us do not realise that this act binds us to the service provider till there is no more choice left. On our own, we could never afford to discount our services so substantially for the sake of scale and building a user base. The surge of the cloud is really a tussle between the popular and the correct.